Does this site track me?

Agile Brand Calendar only runs analytics (Google Analytics 4 via Google Tag Manager) if you accept cookies. If you reject or ignore the consent banner, no analytics cookies are set.

How do I opt out of analytics?

Click "Cookie settings" in the footer to reopen the consent banner and choose Reject, or block cookies in your browser. You can also use the Google Analytics Opt-out Browser Add-on.

How long is my data kept?

Analytics data is retained for up to 14 months and then automatically deleted. Your consent choice stays in your browser until you change it or clear your storage.

Privacy & Cookie Policy

How Agile Brand Calendar uses cookies and analytics, what data is collected, how long it is kept, and how you can change your consent.

Overview

Agile Brand Calendar is a public calendar of professional industry events. You can browse the calendar, view event details, and read our RSS feed without an account. This page explains what data we collect, why, and how you can control it.

Cookies and analytics

We use Google Tag Manager (GTM) and Google Analytics 4 (GA4) to understand how visitors use the calendar — for example which events are viewed and how people navigate the site — so we can improve it. These tools may set cookies and collect information such as your approximate location (derived from your IP address, which GA4 does not store), device and browser type, pages visited, and referring links.

Analytics only run if you accept. When you first visit, a consent banner lets you accept or reject analytics cookies. Until you accept, Google Consent Mode v2 keeps analytics and advertising storage disabled, so no analytics cookies are set.

What we do not do

We do not sell your personal information.

We do not use analytics data to build advertising profiles about you.

We do not require an account to browse the public calendar.

Data retention

Analytics data collected through GA4 is retained according to Google's data-retention settings (up to 14 months) and is then automatically deleted. Your consent choice is stored locally in your browser (localStorage) and remains until you change it or clear your browser storage.

How to change your consent

You can change your choice at any time by clicking "Cookie settings" in the footer of any page, which reopens the consent banner. You can also block or delete cookies through your browser settings, and install the Google Analytics Opt-out Browser Add-on to prevent GA4 measurement.

Payments

If you register and pay for an event, payment is processed securely by Stripe. We do not store your full card details on our servers. Stripe's handling of your payment data is governed by Stripe's own privacy policy.

Contact

If you have questions about this policy or your data, please reach out through the contact details of the organization running this calendar.

Frequently asked questions

Does this site track me?: Agile Brand Calendar only runs analytics (Google Analytics 4 via Google Tag Manager) if you accept cookies. If you reject or ignore the consent banner, no analytics cookies are set.
How do I opt out of analytics?: Click "Cookie settings" in the footer to reopen the consent banner and choose Reject, or block cookies in your browser. You can also use the Google Analytics Opt-out Browser Add-on.
How long is my data kept?: Analytics data is retained for up to 14 months and then automatically deleted. Your consent choice stays in your browser until you change it or clear your storage.